CV

Work experience

NOBA
Creative Director
June 2023 -

Nordax
Creative Director
February 2021 - (became NOBA June 2023)

Prime Weber Shandwick
Senior Creative / Art Director
September 2018 - January 2021

Freelance
Senior Creative / Art Director
May 2018 - September 2018

McCann Sydney
Senior Creative / Art Director
July 2014 - May 2018

BMF Sydney
Creative / Art Director
January 2012 - May 2014

Droga5 Sydney
Creative / Art Director
July 2011 - December 2011

Walrus NYC
Creative intern
October 2010 - November 2010

Åkestam Holst
Creative intern
April 2010

Education

Berghs School of Communication
Advertising
2009 - 2011

Teaching

Miami Ad School
Guest Lecturer 2017

AWARD School
Tutor 2016 - 2017

Awards

Cannes Lions 2023 - Radio & Audio - Silver

Cannes Lions 2023 - Radio & Audio - Shortlist

Cannes Lions 2023 - Creative Strategy - Shortlist

One Show 2023 - Radio & Audio Experiential Radio & Audio - Gold

One Show 2023 - Experiential & Immersive Experiential Audio - Merit

One Show 2023 - Experiential & Immersive Craft - Merit

One Show 2023 - Experiential & Immersive Craft - Use of Sound - Merit

One Show 2023 - Public Relations Digital & Online - Merit

One Show 2023 - Public Relations Events & Experiential - Merit

One Show 2023 - Radio & Audio Innovation in Radio & Audio - Merit

Eurobest 2023 - Radio & Audio -Sectotors, Travel, Leisure, Retail, Restaurants & Fast Food Chains - Shortlist (TBA)

Eurobest 2023 - Radio & Audio -Innovation in Radio & Audio - Shortlist (TBA)

Eurobest 2023 - Radio & Audio Culture & Context - Challenger Brand - Shortlist (TBA)

Eurobest 2023 - Radio & Audio -Culture & Context - Cultural Insight - Shortlist (TBA)

LIA Awards - Creativity in PR - Best Global Market - Silver

LIA Awards - Creativity in PR - Travel & Leisure - Silver

LIA Awards - Music & Sound - Experiental Use of Music and Sound - Finalist

LIA Awards - Radio & Audio - Travel & Leisure - Finalist

D&AD 2023 - Radio & Audio - Shortlist

Guldägget 2023 - PR - Silver

Guldägget 2023 - Audio - Diplom

Webby Awards 2023 - Advertising, Media & PR/Tourism & Leisure - Winner

Webby Awards 2023 - Advertising, Media & PR/Tourism & Leisure - People’s Voice Winner

Webby Awards 2023 - Podcasts/Best Branded Podcast or Segment - Nomination

Golden Drum 2023 - MOTION CRAFT - Shortlist (TBA)

Golden Drum 2023 - CREATIVE USE OF MEDIA - Shortlist (TBA)

Golden Drum 2023 - CONTENT - Shortlist (TBA)

Golden Drum 2023 - OUT OF HOME - Shortlist (TBA)

Golden Drum 2023 - AUDIO - Shortlist (TBA)

Golden Drum 2023 - DIGITAL, MOBILE & TECHNOLOGY - Shortlist (TBA)

Golden Drum 2023 - DIGITAL CRAFT - Shortlist (TBA)

PR Week Global Awards 2023 - Global Content (TBA)

PR Week Global Awards 2023 - Consumer Launch (TBA)

PR Week Global Awards 2023 - Global PR Breakthrough (TBA)

PR Week Global Awards 2023 - Public Sector (TBA)

Clio Awards 2023 - Branded Entertainment & Content, Audio - Bronze

Clio Awards 2023 - Public Relations, Brand Development - Bronze

Clio Awards 2023 - Public Relations, Multi-Market - Bronze

Clio Awards 2023 - Public Relations, Special Event/Activation - Bronze

Swedish Content Awards 2022 - Gold

Webby Awards 2022 - Advertising, Media & PR, Best Event Activation - People’s choice Winner

Roy Galan 2022 - Nomination

Eurobest 2021 - Brand Experience & Activation - Nomination

Eurobest 2021 - 2021 Outdoor - Nomination

Epica Awards 2021 - Public interest environment - Gold

Epica Awards 2021 - Experiential & Shopper Marketing - Silver

The Drum Awards 2021 - Retail/In-Store Experiential Brand Activation of the Year - Winner

The Drum Awards 2021 - Innovative Experience of the Year - Highly Commended

LIA Awards 2021 - Transformative Business Impact: Sustainability - Bronze

Cannes Lions 2021, Innovation - Shortlist

OneShow 2021, Sustainable Development Pencil - Merit

OneShow 2021, Out of Home- Merit

OneShow 2021, Experiential & Immersive - Merit

PR Week 2021, Campaign of the year - Winner

PR Week 2021, Best Campaign in Europe (outside UK) - Winner

EMEA SABRE Awards 2021 - Food & Beverage - Winner

Eurobest 2019, Outdoor (Dynamic Digital Screens) - Silver

Eurobest 2019, Outdoor (standard sites) - Shortlist

Eurobest 2019, Creative Data - Shortlist

100 Wattaren2019, Employer Branding - 50W (Bronze)

100 Wattaren 2019, Samhällsansvar & Ideellt - Finalist

LIA Awards 2019, Billboard - Finalist

Clio Awards 2019, Out of Home - Bronze

Clio Awards 2019, Direct - Shortlist

Cannes Lions 2019, Media - Shortlist

D&AD 2019, Press & Outdoor - Wood Pencil

D&AD 2019, PR - Shortlist

D&AD 2019, Media - Shortlist

One Show 2019, Creative Use of Data – Real-Time - Bronze

One Show 2019, Creative Use of Data – Targeting - Merit

One Show 2019, Direct Marketing Out of Home – Billboards & Transit - Merit

One Show 2019, Print & Outdoor Innovation in Print & Outdoor - Merit

Guldägget 2019, Innovation - Gold

Guldägget 2019, Utomhus - Silver

Guldägget 2019, PR - Silver

Guldägget 2019, Digital - Silver

Mixx Awards 2019, Innovation - Gold

OBIE Awards 2019 - Bronze

FEPE International Awards 2019, Digital - Winner

The Webby Awards 2019, Best Use of Data Driven Media - Finalist

The Webby Awards 2019, Best Use of Data Driven Media (People’s Choice) - Finalist

The Webby Awards 2019, Real-Time Response (PR) - Honoree

Sabre Awards 2019, B2B Marketing - Gold

Strategy Awards 2019, Context - Gold

Strategy Awards 2019, Niche - Finalist

Strategy Awards 2019, Attitude - Finalist

Clio Awards 2017 Brand Partnerships & Collaborations - Silver

Clio Awards 2017 Direct - Bronze

Clio Awards 2017 PR - Shortlist

LIA Awards 2017 Digital - Shortlist

Cresta Awards 2017 Digital - Gold

Cresta Awards 2017 Promotions & Incentives - Silver

Cannes Lions 2017 Direct - Bronze

Cannes Lions 2017 Promo & Activation - Shortlist

Cannes Lions 2017 Cyber - Shortlist

One Show 2017 Social Media - Merit

AdFest 2017 PROMO LOTUS - Gold

AdFest 2017 PROMO LOTUS - Bronze

New York Festivals 2017 - United Nations Department of Public Information Finalist Award

The Webby Awards 2017 Advertising, Media, & PR - Finalist

AC&E Awards 2017 Not-for-profit - Finalist

Mumbrella Sports Marketing Awards 2017 - Best Use of Sponsorship

Tambuli Awards 2017 - Bronze

Midas Awards 2017 Online - Gold

Midas Awards 2017 Social Media - Silver

Sirens Awards 2017 Round 1 - Campaign Winner

Epica Awards 2016 Promotions & Incentives - Silver

Spikes Asia 2016 PR - Finalist

AWARD Awards 2016 Film & Video Campaign - Finalist

AD STARS 2016 - Finalist

APAC Effie Awards 2016 - Finalist

Cresta Awards 2015 Cinema (Campaign) - Finalist

Cresta Awards 2015 - Finalist

ACES 2015 - Finalist

One Show CC 2011 Online Ad - Silver

One Show CC 2011 Non-Traditional Advertising - Merit

One Show Client Pitch Competition 2011 - Finalist

D&AD Student Awards 2011 Open Advertising - Commendation

Gulltaggen 2011 Best Nordic student work - Diploma

D&AD Student Awards 2010 Poster/Outdoor - Commendation

Guldlådan 2009 - Gold

Clients I've worked with