CHALLENGE
The Hunger Project believes our generation has the power to end world hunger by 2030. In Australia, our brief was to raise awareness of the organization.
SOLUTION
Whilst thousands of Australians struggle to reserve a table at the best restaurants, 795 million people worldwide struggle to simply eat. Collaborating with eBay and 75 restaurants in Australia and abroad,
we auctioned off table reservations to the highest bidders.
RESULTS
41 million+ media impressions, $5,848,677 in earned media and an incredible $5,100 bid on a single table. Most importantly providing 81,108 meals so far, and the project is ongoing.