The Hunger Project believes our generation has the power to end world hunger by 2030. In Australia, our brief was to raise awareness of the organization.
Whilst thousands of Australians struggle to reserve a table at the best restaurants, 795 million people worldwide struggle to simply eat. Collaborating with eBay and 75 restaurants in Australia and abroad,
we auctioned off table reservations to the highest bidders.
41 million+ media impressions, $5,848,677 in earned media and an incredible $5,100 bid on a single table. Most importantly providing 81,108 meals so far, and the project is ongoing.
In an attempt to attract tech business travellers to Qantas new direct route between Sydney and San Francisco, we helped the world’s second oldest airline come across as more modern and innovative, by organising the world’s first TEDx event between two cities. This tech-teamed event was the first ever to be live streamed at 30,000 feet.
Sprite hadn’t been in market for four years and in 2015 they wanted our help to reconnect with a younger crowd. Realising that our youth is the most awkward time of our lives, we thought that Sprite’s refreshment could help people Cut Through The Heat of these awkward moments.
In 2016 the campaign was continued with 6 more spots, radio and some awkward digital OOH.
The ‘Cut Through the Heat’ campaign later helped us win a global pitch for Sprite and during the second half of 2016 this work will be rolled out across 12 of Sprite’s strongest markets around the world.
When this supermarket chain for smart shoppers introduced their new more flexible mobile plans, we shared news using one simple thought: we all use our phones differently, so why pay for what we don’t use.
Being a creative team from Sweden, working with Absolut on launching their first ever premixed drink across Australia, meant we could tick a box on our bucket list.
We helped one of Australia’s most iconic brands move out of the perfect kitchen where their products had always been featured and into the real world. And instead of talking about the energy you get from oats, we shifted focus to be on what you can do with it.
When this task landed on our desk the mechanics was already in place. Our task was to bring the notion of “Every case wins” to life, but we felt the idea also needed a touch of randomness to separate it from other promotional campaigns.
City strollers in Stockholm, Gothenburg and Malmo got a taste of summer in this winter outdoor campaign for travel agent Apollo. A Mediterranean warmth radiated from the billboards, to remind shuddering viewers to book their summer holiday in time.
This supermarket chain is all about quality products to incredibly low prices. So when it was time to open up their first store in Fortitude Valley (Brisbane), we used their products to point customers in the direction of the new store.
We wanted to show that Mastercard proudly supports marriage equality during the Australian same-sex marriage postal vote.
We helped the beer producers at Cascade Brewery create an outdoor campaign targeting Tasmanian tradies.
Pizza is social food, so we let Australia create the world’s first crowd sourced pizza. During the campaign Domino’s Australian Facebook page got 48.597 new likes.
An idea to help Intersport (a sport equipment store) show their range of products, by encouraging customers to get out and exercise.
Would you rather get $75,000 cash today or wait a year and get a $100,000? That’s a question we helped the beer brand Tooheys Extra Dry ask their drinkers, during the ‘Blow It or Bank It’ campaign.
TVC for Milo Cereal.