The Hunger Project believes our generation has the power to end world hunger by 2030. In Australia, our brief was to raise awareness of the organization.
Whilst thousands of Australians struggle to reserve a table at the best restaurants, 795 million people worldwide struggle to simply eat. Collaborating with eBay and 75 restaurants in Australia and abroad,
we auctioned off table reservations to the highest bidders.
41 million+ media impressions, $5,848,677 in earned media and an incredible $5,100 bid on a single table. Most importantly providing 81,108 meals so far, and the project is ongoing.
To attract tech business travellers to Qantas new direct route between Sydney and San Francisco, we helped the world’s second oldest airline come across as more modern and innovative, by organising the world’s first TEDx event between two cities. This tech-teamed event was the first ever to be live streamed at 30,000 feet.
Sprite hadn’t been in market for four years and in 2015 they wanted our help to reconnect with a younger crowd. Realising that our youth is the most awkward time of our lives, we thought that Sprite’s refreshment could help people Cut Through The Heat of these awkward moments.
In 2016 the campaign was continued with 6 more spots, radio and some awkward digital OOH.
The ‘Cut Through the Heat’ campaign later helped us win a global pitch for Sprite and during the second half of 2016 this work will be rolled out across 12 of Sprite’s strongest markets around the world.
When this supermarket chain for smart shoppers introduced their new more flexible mobile plans, we shared news using one simple thought: we all use our phones differently, so why pay for what we don’t use.
We helped Absolut launch their first ever premixed drink across Australia.
Using Facebook Live, we created our own real time version of Pictionary.
If you guessed the right phrase, you won the device being used.
This was to promote Windows Ink and the Windows Pen.
This supermarket chain is all about quality products to incredibly low prices. So when it was time to open up their first store in Fortitude Valley (Brisbane), we used their products to point customers in the direction of the new store.
When this task landed on our desk the mechanics was already in place. Our task was to bring the notion of “Every case wins” to life, but we felt the idea also needed a touch of randomness to separate it from other promotional campaigns.
TVC for Milo Cereal.
We wanted to show that Mastercard proudly supports marriage equality during the Australian same-sex marriage postal vote.
We helped the beer producers at Cascade Brewery create an outdoor campaign targeting Tasmanian tradies.
Pizza is social food, so we let Australia create a crowd sourced pizza. During the campaign Domino’s Australian Facebook page got 48.597 new likes.